【Exhibition Introduction】

　　 Hong Kong Asia-Pacific International Beauty Exhibition Cosmoprof Asia is a professional beauty exhibition, held once a year, organized by Bologna Fiere and UBM Asia Limited. The Asia-Pacific Beauty Expo continues the concept of one show and two places. By expanding the scope of the exhibition, exhibitors can increase the scale of participation, and it is also convenient for visitors to collect target products and capture trends more clearly, so as to expand business opportunities for buyers and sellers.

This exhibition is one of the exhibitions of Cosmoprof, a series of world-renowned beauty and hairdressing brand exhibitions. Cosmoprof was established in 1967 and is the first exhibition of global beauty brands. It has a long history and a high reputation. Cosmoprof has become the most concerned and most important in the field of beauty and hairdressing in the world event.

Hong Kong is an important meeting point for trade in all of Asia. The Asia-Pacific Beauty Expo held here has a very good location and is a catalyst for stimulating business development in the beauty and cosmetics industry. Through special projects such as international buyer promotion programs, seminars and conferences, the Asia Pacific Beauty Expo actively promotes exchanges among the industry and creates a perfect trade show. The Asia-Pacific Beauty Expo brings a unique display platform that integrates business opportunities, education and trends for the Asian beauty and health industry.